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Vinay Koshy

Vinay Koshy is the founder of Sproutworth and host of the Predictable B2B Success podcast. He ghostwrites educational email courses, newsletters, and LinkedIn content for funded B2B tech founders at seed through Series C. His work spans nonprofits, SaaS companies, and digital agencies, with a focus on content that builds genuine buyer trust before the sales conversation begins.

Is your marketing content helping or hurting your business?

February 27, 2026June 21, 2017 Vinay Koshy
marketing content

Where does your marketing content stand? If you don’t feel like content your marketing is helping your business you are not alone. It could be for a few reasons. Discover… Read More

Categories Execution & Content

How to boost traffic by optimizing for Google featured snippets

February 27, 2026December 18, 2016 Vinay Koshy
google featured snippets

Google is displaying answers for many search queries directly in its search results. However, from a business point of view is this good or bad? Can it be used to… Read More

Categories Execution & Content

#ContentCatchup: Content Marketing Storytelling Secrets

February 27, 2026September 10, 2015 Vinay Koshy
content marketing storytelling secrets

Content marketing storytelling can be a challenge in terms of knowing what best connects with your audience, content formats, brand management etc. In this #contentcatchup we cover some old school… Read More

Categories Execution & Content, Trust & Credibility

#ContentCatchup: Content Marketing Pet Peeves

February 27, 2026August 29, 2015 Vinay Koshy
#ContentCatchup: Content Marketing Pet Peeves

In this #contentcathup we cover CMWorld news as well as improvised pieces of content around Tinder profiles and the #StraightOutta trend. Read More

Categories Execution & Content

How To Write an About Page That Proves Your Authority

February 27, 2026August 24, 2015 Vinay Koshy
how to write an about page

Does writing content for your about page make you sweat and fret? Have you put it off because you are worried it will suck? You are not alone – lots… Read More

Categories Execution & Content, Pipeline & Revenue

#ContentCatchup: Content Creation and Design Tips

February 27, 2026August 22, 2015 Vinay Koshy
content creation and design

Content creation has a number of challenges from knowing what to create, creating content efficiently and being able to manage reputation and brand perceptions. In this #contentcatchup we cover it… Read More

Categories Execution & Content
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