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Vinay Koshy

Vinay Koshy is the founder of Sproutworth and host of the Predictable B2B Success podcast. He ghostwrites educational email courses, newsletters, and LinkedIn content for funded B2B tech founders at seed through Series C. His work spans nonprofits, SaaS companies, and digital agencies, with a focus on content that builds genuine buyer trust before the sales conversation begins.

#ContentCatchup: Content Marketing Leverage

February 27, 2026January 21, 2015 Vinay Koshy

In an attempt to reach a new audience and remain relevant behaving like an overzealous uncle may work against your content marketing efforts as Shareen pathak explains. Linda Dessau, Ian… Read More

Categories Execution & Content

#ContentCatchup: Visual Social Media Content and SEO Trends

February 27, 2026January 15, 2015 Vinay Koshy
contentcatchup

As the new year begins there have been a lot of reflections on the past year and lessons to learn. Perhaps with the increasing trends towards a preference for visual… Read More

Categories Execution & Content

#ContentCatchup: Visual Content Strategies & Spirit of Giving

February 27, 2026December 11, 2014 Vinay Koshy
contentcatchup

Westjet continues the “Spirit of Giving” theme this year with another video that is rapidly rising the viral video charts. Discover if Vimeo is actually better than YouTube for marketers…. Read More

Categories Execution & Content 2 Comments

#ContentCatchup: Visual Content for Social Ads, Ranking Brands by Love, More

February 27, 2026December 3, 2014 Vinay Koshy
contentcatchup

This week Sainsbury’s video ad is gaining a lot of traction with its audience, Twitter rolls out a Twitter Offers, Facebook ad campaign changes are to come into affect soon,… Read More

Categories Execution & Content 2 Comments

How to Become A Better Writer

March 6, 2026November 13, 2014 Vinay Koshy
how to become a better writer

How to become a better writer? It is a question that just about any blogger, copywriter or content producer spends a fair bit of time worrying about. Questions like –… Read More

Categories Execution & Content

How to make your blog more Twitter friendly

March 6, 2026November 1, 2014 Vinay Koshy
how to make your blog twitter friendly

If you have been blogging for a while then chances are that using Twitter to promote your content and building a following is a priority. Perhaps you got started with… Read More

Categories Execution & Content
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