B2B Sales Prospecting Strategies to Improve Your Performance

In this episode, Guillaume Moubeche, CEO of Lemlist, a sales automation tool, reveals B2B sales prospecting strategies that most companies seem to miss.

Some topics we discussed include:

What most businesses don’t know about personal branding
How Guillaume’s brand has helped with sales prospecting
What is B2B sales prospecting
How Guillaume distinguishes between leads and prospects
What most people miss in the area of B2B sales prospecting
How to get started with B2B sales prospecting
How to find the right balance in personalizing your emails
How relevant gifs and video are in email communication
How to follow up with being annoying
How to build out a referral engine
The role partnerships can play in building authority and expertise in your industry
Guillaume’s recommendation on developing your social media presence in the B2B space
How Guillaume uses storytelling
How Guillaume sees sales and marketing working more in synch
The role of community building and engagement in sales prospecting
and more

Links and resources mentioned

Check out Lemlist
Join The Sales Automation Family

Connect with Guillaume

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