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9 B2B Sales Prospecting Strategies to Improve Your Performance

b2b sales prospecting strategies to improve your performance
9 B2B Sales Prospecting Strategies to Improve Your Performance
9 B2B Sales Prospecting Strategies to Improve Your Performance
9 B2B Sales Prospecting Strategies to Improve Your Performance

In this episode, Guillaume Moubeche, CEO of Lemlist, a sales automation tool, reveals B2B sales prospecting strategies that most companies seem to miss.

Some topics we discussed include:

  • What most businesses don’t know about personal branding
  • How Guillaume’s brand has helped with sales prospecting
  • What is B2B sales prospecting
  • How Guillaume distinguishes between leads and prospects
  • What most people miss in the area of B2B sales prospecting
  • How to get started with B2B sales prospecting
  • How to find the right balance in personalizing your emails
  • How relevant gifs and video are in email communication
  • How to follow up with being annoying
  • How to build out a referral engine
  • The role partnerships can play in building authority and expertise in your industry
  • Guillaume’s recommendation on developing your social media presence in the B2B space
  • How Guillaume uses storytelling
  • How Guillaume sees sales and marketing working more in synch
  • The role of community building and engagement in sales prospecting
  • and more

Links and resources mentioned

  • Check out Lemlist
  • Join The Sales Automation Family

Connect with Guillaume

  • LinkedIn

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Thanks for tuning into this week’s episode of the Predictable B2B Podcast! If the information in our interviews has helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help reach even more amazing founders and executives just like you!

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Author

  • Vinay Koshy
    Vinay Koshy

    Vinay Koshy is the Founder at Sproutworth who helps businesses expand their influence and sales through empathetic content that converts.

    View all posts

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