In this episode, Guillaume Moubeche, CEO of Lemlist, a sales automation tool, reveals B2B sales prospecting strategies that most companies seem to miss.
Some topics we discussed include:
- What most businesses don’t know about personal branding
- How Guillaume’s brand has helped with sales prospecting
- What is B2B sales prospecting
- How Guillaume distinguishes between leads and prospects
- What most people miss in the area of B2B sales prospecting
- How to get started with B2B sales prospecting
- How to find the right balance in personalizing your emails
- How relevant gifs and video are in email communication
- How to follow up with being annoying
- How to build out a referral engine
- The role partnerships can play in building authority and expertise in your industry
- Guillaume’s recommendation on developing your social media presence in the B2B space
- How Guillaume uses storytelling
- How Guillaume sees sales and marketing working more in synch
- The role of community building and engagement in sales prospecting
- and more
Links and resources mentioned
- Check out Lemlist
- Join The Sales Automation Family
Connect with Guillaume
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Founder at Sproutworth
Vinay Koshy is the Founder at Sproutworth who helps businesses expand their influence and sales through empathetic content that converts.
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