Building a B2B Sales Pipeline That Drives Growth and How to Optimize it: 9 Essential Stages

building a b2b sales pipeline

In this episode, Jake Lynn, a leading authority on telesales shares how to go about building a B2B sales pipeline.

Some topics we discussed include:

  • The difference between telemarketing and telesales
  • Where does the sales relationship with a customer end
  • How to go about building a B2B sales pipeline
  • How to easily identify those who are ready for the next stage of the pipeline
  • How Jake adds value to those in the sales pipeline
  • Skills that Jake recommends salespeople develop to deepen relationships virtually
  • How personal branding activities like podcasting are key to building a B2B sales pipeline
  • Good practices that telesales professionals need to incorporate
  • The best ways to measure sales success
  • and much more

Links and resources mentioned

  • Check out Jake Lynn Enterprises

Connect with Jake

  • LinkedIn

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Author

  • Vinay Koshy

    Vinay Koshy is the Founder at Sproutworth who helps businesses expand their influence and sales through empathetic content that converts.

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