Disney shared some of its magic with unsuspecting mall shoppers as you’ll see below creating some fantastic engagement on site as well as online. However learning how to improving conversion rates for content marketing and converting visitors into customers isn’t all magic and fairy dust. It takes patience, hard work and a systematic analysis of what’s working and what’s not combined with an innate understanding of your audience. Discover more on how to increase conversions in the “Content Marketing Know How” section.

Content Marketing & Media

Disney Characters Shadow Shoppers in This Delightful Mall Stunt

 
The Mickey Mouse Facebook page featured a video of a surprise stunt it pulled in a shopping mall. When people walked by a glowing white panel they saw their shadows as Disney characters. It captured the attention of adults and children alike. Since its launch it has been viewed close to 57 million times. Now that’s magic.

You can now embed Twitter videos

Twitter embeds are available for videos taken and uploaded via Twitter apps for both iOS and Android as well as for twitter Amplify brand partners.

We agree with our partner @Dove: the power is in our hands to #SpeakBeautiful. https://t.co/hQXoiqR8cR

— S.W.A.T. (@TwitterWomen) February 23, 2015

How improve enagagement via customer responses on Twitter

Responding to customers can be a challenge. On Twitter you really need to ensure that your messages not only hit home but improve customer engagement rates. LeadSift provides an infographic on the anatomy of a perfect Twitter response. The infographic is based on 10,000 random interactions from brands.
Did you know – Using positive emoticons in a response increases engagement by 67%

5 Powerful Ways to Grow Your Social Media Presence

It is hard to get attention when the speed and volume of information can be overwhelming. But you can get your audience’s attention if you know how to improve your social media presence. Here are some useful approaches to get noticed and make an impact. Read More…

Content Marketing Know How: How to Improve Conversion Rate for Content

Turn Mobile Shoppers into Customers with These 10 Simple Tests

Conversion rates on mobile devices are generaly poorer than on desktops despite most e-commerce traffic comes from mobile devices. Testing to learn how to improve conversion rate for mobile content is a key part of the process. Andy Hunt provides some prinsiples and simple test to help improve conversion rates. Read More…

14 Advancements that May Impact Your Email Marketing in 2015

While the technology behind email hasn’t changed much, businesses are seeing a greater return on investment when they’re fully leveraging technology in step with the messaging that they’re distributing. Discover more here and keep an eye on email trends here.

The key to storytelling is in the giving, not the getting

Success with presentation—and storytelling in general—is to focus not on getting approval or a particular response from the audience, but on giving something meaningful to them. That is, it’s not about getting but about giving. The short film below by comedian Michael Jr. reminds me of that spirit and the importance of finding your own way of creating a mind shift from “getting from” to “giving to.” Read More…

6 Scientific Principles of Persuasion All Smart Ecommerce Founders Know

Most business founders and marketers may be familiar with the six principles that Dr. Robert B. Cialdini described in which consumers are persuaded to make purchasing decisions, in his popular 1984 book Influence: The Psychology of Persuasion. However are those principles being effectively applied? This post looks at actual applications of those principles. Read More…

Infuse Your Subject Lines With Psychology To Increase Open Rates

If you are anything like me, you probably receive hundreds of emails a day. We’re busy and we don’t have time to comb them all in detail to find the emails that interest us.

We glance at our emails, so in order to catch our eye, an email has got to stand out. These psychological triggers are sure to help you on your quest to increase your business email open rates. Read More…

Shopping Cart Abandonment Email Trends

A continued trend is the low adoption to shopping cart abandonment emails which is an untapped opportunity for retailers to serve their customers better and generate more revenue. Seventy-two percent of marketers say cart abandonment emails are very effective or effective, according to Salesforce’s 2015 State of Marketing Report. Read More…

SEO Predictions for 2015

Experts like Andy Crestodina, Ann Smarty, Eric Enge, Aaron Wall, Bruce Clay and Aleyda Solis in the SEO space provide their insights into how SEO will continue to change and influence content including what business ought to focus on this year. Read More…

The Battle between Short and Long Pages Continues. Guess which Scored a Point

While the debate around short or long pages continues in terms of improving conversion rates testing is the real deciding factor in each individual case. PayPanther discovered how to improve conversion rates for their page and content by running A/B tests. Discover whether the long or short page won…

Cool Tools & Resources I Discovered

300 Awesome Free Things – A massive list of free stuff made by awesome people.