Need to increase reach to grow your audience?
A critical objectives for content marketers is to increase reach and engagement with website visitors. In an era where there is too much information available and multi-screen usage is nearly at saturation point among connected consumers, the problem of distraction is only going to get worse.
Ann Handley, Tim Soulo and Carly Stec, Andy Crestodina, Matthew Barby and the folk at SumAll and Buffer all offer insights into how to increase reach and engage your target audience.
Content Marketing & Media
50 Shades of Mediocrity: Does Content Have to Be Good, or Just Good Enough?
In a world where gaining attention is hard, content marketers needs to eschewing mediocre content for better. Quality content does matter and Ann Handley provides the formula for innovative content that builds trust with your audience while enabling you to increase your reach. Read More…
How the Kardashians, Howard Stern, and Tyler, the Creator Are Embracing Owned Media Over Social
While they have impressive social media followings and loyal fanbases, they are virtually media empires in themselves. They know how to play the media game and it may be why they are moving away from the channels that facilitated their rise to the top. Channel they’re jus renting to platforms they own.
Just this week, Lloyd Braun’s Whalerock Industries announced that they had teamed up with these stars to create direct to consumer digital Media Hubs. Hubs where by audiences can connect and interact directly with artists, and their content. Read More…
Shopping Cart App Keep Is Making A Play For Angry Pinterest Users
In an attempt to increase their reach, Keep tried to woo disgruntled Pinterest users. Keep dubbed as “the shoppable Pinterest” is hoping to win an audience with those annoyed with Pinterest’s latest move to ban all affiliates. The company has launched an affiliate program of its own. Keep turned on the ability for its users to add affiliate links for the first time just 24 hours after the Pinterest announcement. The affiliate program is however invitation only. To sign up, users will have to pass a qualifying process. Read More…
New Layouts and Data on Tweet Engagement
Twitter seems to be testing out new layouts of multiple images in a tweet. The mosaics might appear different each time as a result. The Next Web hopes that –
the test means the multi-photo format will soon support GIFs, Vines, and videos, or mixed media in one tweet.
Working cats pic.twitter.com/ADJEWpCXov
— Roberto Baldwin (@strngwys) February 12, 2015
A simply measured study found that while tweets by big brands rose by 11% from 4Q13 and 4Q14, brands that tweet at least once a day rose 92% and per post engagement rose 85%. Essentially this means that the more they posted, the more engagement they received. Tweets with photos made up 55% of tweets and resulted in 57% of all engagement. Tweets with at least one hashtag averaged 184 replies and retweets.
Photos Now Have Less Reach on Facebook
A socialbakers study found that of all posts types photos now generate the least reach of all. Video provides the most engagement. According to SocialBakers you can expect a 135% increase in organic reach when you post a video instead of a photo.
Content Marketing Know-How
The Ultimate Website Launch Checklist: 55 Things To Do Before (and after) You Launch
The folk at Orbit Media have shared their website launch checklist which covers content, search engine optimization, design and analytics and just about anything else to make towards a low stress, high confidence website launch. Read More…
How to Write Content Strategically: The Guide To Getting Traffic, Subscribers & Sales With Your Articles
Tim Soulo provides insights into what it takes to increase reach by producing and publishing articles that have a visible impact on your business. Writing posts to increase the content on your site or for the sake of content creation or content marketing tends not to bring in the traffic, email subscribers and sales businesses often hope for. Read More…
5 Sexy Landing Page Examples From Companies That Just Get It
Showing up on the search engines isn’t quite enough. Once you have them click through- you need a landing page that gives them good reason to actually convert.
Carly Stec provides a list of 5 effective landing pages worth taking note of along with reasons as to what makes them work well. Read More…
How I Made it to the Front Page of BuzzFeed Twice, and How You Can Too
Matthew Barby takes an analytical approach to Buzzfeed’s cntent to get a better understanding of what makes an article great on BuzzFeed and shares his success with getting on the Front page of Buzzfeed. Read More…
Your Mileage May Vary: How Often You Should Post to Social Media
The folk at Buffer and SumAll decided to team up to produce an infographic that shows the ideal number of posts to gain the most engagement with audiences on major social media channels. Read more…
Cool Tools I Have Discovered
Pablo by Buffer – A simple tool from the folk at Buffer to create visuals for Facebook and Twitter.
Get Social Analytics – This is a chrome plugin that provides social stats on any web page you land on.