Visual content is a must and visual content engagement is becoming something of a holy grail to pursue. However visual content for the sake of visual content isn’t good enough. If you want your to engage your fans, followers, and prospects with visual media, they have to be good.
But what exactly defines “good” when it comes to visual content? Is it more subjective than objective?
There’s actually a lot to great visual content engagement and the following are some essential ingredients:
- Great topic
- Relevancy
- Clarity
- Color consistency
- Effective design
- Proper dimensions for publishing
- Promotional strategy to maximize your ROI.
Check out some of the trending content marketing media and tips on increasing visual content engagement below.
Content Marketing & Media
Friends Furever
On the Viral Video Charts Google’s Android is still at the top of the charts with its Friends Furever video. With close to 11 million views the video uses uncommon animal friends to remind us how to be together to get people to check out the Android.
Facebook Introduces Sell feature for Facebook Groups
Facebook has introduced a new category which lets you sell just about anything from handmade jewelry to extra lawn chairs.
You can create the post by selecting the Sell option for your Group. Just a add a description, price and set a pick-up or delivery location. Once sold the seller can mark the post as Sold and keep it in their catalog of items previously sold.
YouTube Wants to Engage Your Kids
Last week we mentioned Vine was after your kids attention. Well YouTube had made mention of this as well and has now purchased Launchpad Toys which makes an app called Toontastic. The app lets create their own cartoons and TeleStory which is essentially an augmented reality video camera that lets them record TV shows featuring themselves as stars. This seems to fit with YouTube’s organic enabling of famous vloggers on its site.
YouTube vloggers Are Popular, but New Study Questions Their Influence
A new Global Index study found that:
only 12% of viewers say they find out about new brands and products from vloggers, right at the bottom of a list topped by stories on websites, recommendations from friends, and search engine results.
So using vloggers to promote your products may not work as well as developing a broader content strategy and then perhaps using vloggers to reinforce the strategy and social proof.
Content Marketing Know-How
Get more out of visual content
Market Domination Media and Ignite Images provide infographics that explains all you need to know about optimizing your visuals and how people interact with images as opposed to text.
5 Steps to Getting More Visual Content Engagement
Photo Marketing to Enhance Your Brand
