Visual content is a must and visual content engagement is becoming something of a holy grail to pursue. However visual content for the sake of visual content isn’t good enough. If you want your to engage your fans, followers, and prospects with visual media, they have to be good.
But what exactly defines “good” when it comes to visual content? Is it more subjective than objective?
There’s actually a lot to great visual content engagement and the following are some essential ingredients:
- Great topic
- Relevancy
- Clarity
- Color consistency
- Effective design
- Proper dimensions for publishing
- Promotional strategy to maximize your ROI.
Check out some of the trending content marketing media and tips on increasing visual content engagement below.
Content Marketing & Media
Friends Furever
On the Viral Video Charts Google’s Android is still at the top of the charts with its Friends Furever video. With close to 11 million views the video uses uncommon animal friends to remind us how to be together to get people to check out the Android.
Facebook Introduces Sell feature for Facebook Groups
Facebook has introduced a new category which lets you sell just about anything from handmade jewelry to extra lawn chairs.
You can create the post by selecting the Sell option for your Group. Just a add a description, price and set a pick-up or delivery location. Once sold the seller can mark the post as Sold and keep it in their catalog of items previously sold.
YouTube Wants to Engage Your Kids
Last week we mentioned Vine was after your kids attention. Well YouTube had made mention of this as well and has now purchased Launchpad Toys which makes an app called Toontastic. The app lets create their own cartoons and TeleStory which is essentially an augmented reality video camera that lets them record TV shows featuring themselves as stars. This seems to fit with YouTube’s organic enabling of famous vloggers on its site.
YouTube vloggers Are Popular, but New Study Questions Their Influence
A new Global Index study found that:
only 12% of viewers say they find out about new brands and products from vloggers, right at the bottom of a list topped by stories on websites, recommendations from friends, and search engine results.
So using vloggers to promote your products may not work as well as developing a broader content strategy and then perhaps using vloggers to reinforce the strategy and social proof.
Content Marketing Know-How
Get more out of visual content
Market Domination Media and Ignite Images provide infographics that explains all you need to know about optimizing your visuals and how people interact with images as opposed to text.
5 Steps to Getting More Visual Content Engagement
Photo Marketing to Enhance Your Brand
Content Marketing Tip: Competitor Content Audit
Auditing your competitor content is great way to get a feel for what content resonates with their audience and drives links and social shares. You may also get a sense of their content strategies and direction. Nichola Stott, managing director of theMediaFlow provides an overview.
A Good Content Strategy Is Like a Healthy Diet
Do you know whether your content marketing strikes the right balance between informative ad promotional? To answer this question and to develop a more balanced approach to content, we use can use the concept of food groups as Ann Handley did in her book Content Rules. Thinking of a content strategy like a healthy diet can help quantify and qualify your content pieces.
Split-Depth GIFs Are Taking Over The Internet (And They Will Blow Your Mind)
Animated Gif’s have been around for a long time but there is a newish trick called the “split-depth” GIF that is quite simple. It involves adding 3 bars to an animated gif to give it a 3D effect. The bars provide the illusion of depth and adding white space around the image also helps. Thanks to the folks over at the Split-Depth GIF subreddit, people can now browse through a massive library. Read more…
How to integrate visual content into your marketing campaigns
Allie Gotleib provides ideas into how pairing exisiting marketing efforts with strong visual media can maximize reach and make content more memorable.
Visual Content Engagement: Valentine’s Day Drone
To increase their visual content engagement around Valentines Day, the flower council of Holland released a “Love Is In The Air” commercial featuring a pink drone in Verona Italy. The Cupidrone’s mission: to patrol the skies and search for couples to bring together by stealthily dropping a red rose. It has garnered nearly 83,000 view since it was first posted on Feb 5.
The Changing Look of Love: Visual Representations of Love on Valentine’s Day
They say love transcends all cultures and romance is a billion dollar industry. Australians according to marketing blog Ratuken as ranked as the seventh most generous gift givers on Valentines day. Rebecca Swift, director of creative planning, iStock by Getty Images, looks into the visualization of love.
Despite all the clichés around love, access and the ability to easily capture or create visual media is now changing how old clichés are pictured bringing greater diversity, character and personality. Take for example the image below which was the top selling representation of love in Australia last year.
(This is a picture courtesy iStock by Getty Images.)
Cool Tools I Have Discovered
PodClear – a tool for recording high quality audio during Skype calls. Great for Podcast interviews.
Userlike – an Olark alternative to live chat on your website.
