In this episode, Dan Pfister, founder and CEO of Strategic WinBack shares his experiences and advise on using customer win-back strategies to predictably generate revenue faster and increase sales velocity.
Some topics we discussed include:
- Is there any money in winning back customers?
- How does win back compare to prospecting for first-time customers
- Why businesses don’t invest in customer win-back strategies
- What sort of numbers can we expect if we use customer win-back strategies
- The biggest misconception around win-back strategies
- How to use customer win-back strategies
- How to know if you are ready for a customer win-back strategy
- How to approach deploying a customer win-back strategy
- How to get in touch with past customers and hold a conversation with them
- How to get personal with a past customer
- How best to show potential win-back customers what they are missing
- How to know when to quit with customer win-back strategies
- How to segment your customer base based on actions or behaviors
- and much more
Links and resources mentioned
- Check out Strategic WinBack
Connect with Dan
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