A go to market strategy framework is the organizational structure that aligns your entire company around one or two core goals over three to five years. It is not your marketing plan. It is not your sales plan. Both serve the GTM. Most funded B2B companies have a framework from two or three years ago that nobody references anymore. In this episode, Christina Del Villar, go-to-market strategist and author of SWAY, explains how her GRIT method fixes that.
A go to market strategy framework defines a company’s market, customers, and goals across three to five years.
About Christina Del Villar
Christina Del Villar is a go-to-market strategist and advisor with more than 25 years of experience in Silicon Valley. She has led marketing and corporate strategy at Oracle, Autodesk, Wells Fargo, and a range of B2B tech startups. She is the author of SWAY: Implementing the GRIT Marketing Method to Gain Influence and Drive Corporate Strategy.
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What Is a Go to Market Strategy Framework?
A go to market strategy framework is a three-to-five-year organiza