About this episode
In this episode, Yurii Veremchuk, Head of the Business Growth team at Woodpecker.co shares insights into reaching out to future clients and clients to scale business growth. Insights he shares include:
- The essential technical aspects of cold outreach campaigns that most people tend to ignore but could cripple campaigns.
- The best ways to reach your target audience while making the best use of different channels that exist today.
- How to automate processes that allow business development reps to focus on building lasting, human-to-human business relations.
- The best practices for cold outreach.
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What is cold email outreach?
If you have a product to benefit a market or that the market wants, it is necessary to find the right people within the market to whom you can speak and possibly sell.
To scale this process, businesses tend to use some form of cold outreach, and cold emails tend are a particularly common strategy.
The following statistics certainly build a solid case for using the cold email approach:
- Email delivers the highest ROI for marketers
- Email beats social media by 40x for customer acquisition
Why do companies rely on cold email?
Businesses tend to use cold email because it provides a reliable method of outreach. Other reasons include:
- Provides excellent ROI
- Allows you to take quick action
- Scales your outbound and sales and marketing easily
- Makes for a predictable way to achieve business success and increase revenues
Companies can run cold email campaigns for a few months and have enough data to know:
- How many people are necessary to achieve a sale
- The kind of terminology and copy to which your market segment will respond (or not)
- The titles/positions your target audience hold and other details that your target audience possess
Once you have mastered targeting the right people and have identified a message that converts well, you can automate the initial qualification process and only need to respond to people who express interest in your offer, meaning you can pair email outreach with other outbound strategies to compound effectiveness.
Another attractive feature of cold emails is that you retain greater control of what happens (except for anti-spam related laws). Conversely, running advertising campaigns on Facebook, Google, or other platforms requires you to be on top of algorithm and platform changes that may or may not work in your favor.
Why is cold outreach ROI not worth the effort?
Most people have received some form of spam or cold email outreach that was generic and did not acknowledge anything about the recipient or their needs. Therefore, it should come as no surprise that recipients only open about 24% of cold outreach emails.
However, if done