B2B companies are still relatively new to the B2B customer loyalty programs. Most of them have no idea what a customer loyalty program is, how it can help their business or why they should even bother with one in the first place.
A lot of B2B customer loyalty programs fail because businesses don’t understand who their customers are and what they really want from a rewards program. They also lack knowledge on how to create an effective customer experience that will keep people coming back for more.
Paula Thomas walks us through everything you need to know about creating powerful b2b customer loyalty programs that drive growth for your business, including examples of best practices and real-life case studies from other successful companies.
Paula Thomas is an independent loyalty marketing consultant, writer, and podcast host.
Paula has been studying and writing about how to drive loyalty in the convenience retail industry and has now published a book entitled “Driving Loyalty in Convenience Retail”
She is a former judge for the UK Loyalty Magazine Awards.
Paula found her passion for loyalty schemes while she was working as a Marketing Manager for a major airline 20 years ago. Since then she’s worked on world-leading loyalty schemes for brands including Avios, O2 Ireland, AIB, and The Entertainer Group.
In this episode, she shares how we can create powerful b2b customer loyalty programs that drive growth predictably.
Some topics we discussed include:
- What is a B2B customer loyalty program
- The difference between B2C and B2B loyalty programs
- The role of the founders mindset
- B2B loyalty programs: challenges and opportunities
- Examples of the good B2B loyalty programs
- Good practices for B2B loyalty programs
- The best B2B loyalty program rewards that work
- Why NPS is a good indicator of customer loyalty data
- and much much more….
Listen to the episode
Related links and resources
Get a copy of Driving Loyalty in Convenience Retail
Check out Paula’s podcast
Learn from Dan Gingiss – How to Create a Digital Customer Experience Strategy to Drive Growth
Learn from Rich Rose – How to Radically Improve Customer Service for Business Growth
Learn from Shep Hyken – How to Build Customer Trust And Loyalty to Drive Business Growth
Learn from Kyle Duford – How to Develop Powerful Brand Strategy Frameworks That Rapidly Drives Growth
Learn from Jeff Wald – How to Build a Powerful Company Culture Deck That Drives Growth Predictably
Listen to my interview with Sreelesh Pillai – 8+ Ways to Meet Customer Expectations And Exceed Them to Drive Predictable Growth
Discover more with Andrew Deutsch – How to Conduct Customer Research That Drives Growth via New Insights
Listen to my interview with Mike Adams – How to Create Customer Value Via Systems of Intelligence That Drives Growth
Connect with Paula
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