Vinay Koshy 
B2B lead gen tactics are the specific channel-and-format combinations that move unknown buyers into qualified pipeline. Funded B2B tech companies that stack two or more coordinated tactics generate a pipeline… Read More
GEO SEO is the practice of optimizing content to rank in traditional search and earn citations in AI-generated answers simultaneously. B2B tech companies running only one channel leave pipeline on… Read More
Branding content is content designed to shape how a market thinks about a problem before any vendor enters the conversation. It builds recognition, establishes category context, and creates preference for… Read More
Money psychology for CEOs determines financial outcomes more than any spreadsheet or forecast model. Douglas Lynam, a former Benedictine monk who spent 20 years under a vow of poverty before… Read More
LLM SEO is the practice of optimizing content so that large language models, including ChatGPT, Perplexity, and Google AI Overviews, cite your brand when buyers ask research questions. Gartner projected… Read More
A B2B LinkedIn marketing strategy that builds real pipeline requires more than regular posting. Here are 7 specific tactics that work for funded B2B tech founders. Read More