In this episode, Tom Augenthaler, a top influencer marketing consultant and strategist shares what is a social media influencer and how B2B companies can create a powerful impact on their growth with social media influencers.
Some topics we discussed include:
- What is influencer marketing
- What is a social media influencer and can they help B2B companies
- What role can social media influencers play in marketing
- Is influencer marketing really a marketing strategy or advertising strategy
- How many followers do you need to join the ranks of social media influencers
- When is a company ready for influencer marketing
- Why influencer marketing can’t be done in a turn-key fashion
- Why invest in social media influencer marketing for the long haul and what could that look like
- Metrics to help guide success with influencer marketing and build your brand influence
- How to find the right social media influencers
- The current state of the influencer marketing landscape
- and much more …
Related links and resources
- Check out Tom’s website
- Learn more from Bianca Lager – How to Use Social Media Background Checks to Hire For Business Growth
- Listen to my interview with Catherine B Roy – Strategy to Avoid Business Failure: 9 Powerful Elements for Predictable Success
- Get more inspiration from Raman Sehgal – How to Develop a Powerful Strategy For Marketing a Product
- Learn from Michael Brenner – The Importance of Building Customer Relationships: 11 Ways to Build Them
- Listen in to my interview with Thibaud Clement – How to Fuel Growth with a Social Media Marketing Content Strategy
Connect with Tom
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