About this episode
In this episode, Adam Sands, CEO, and founder of Roofing Business Partner shares how you can use a Facebook marketing strategy to predictably grow your business and dramatically improve your ROI. Insights he shares include:
- How to create a lead generation process that positions you as an authority in your industry
- Why use Facebook as opposed to other platforms
- How to use top of funnel videos for an effective B2B Facebook marketing strategy
- How to create engaging videos for your Facebook marketing strategy that captures your target audience’s attention
- How to get your target audience to self-identify in order to continue marketing to them
- How to deal with people’s objections through your Facebook marketing strategy
- The best ways to retarget your audience offline
- Plus how to use an offline retargeting pixel to boost your Facebook marketing strategy results
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Resources
- Connect with Adam on LinkedIn
- Visit the Roofing Business Partner website
- Learn more about the offline retargeting pixel and Dope Marketing
Great episode detailing a number of topics I feel are important in online marketing. Lead generation is the main goal for many companies, I’ve learned, and leveraging digital platforms goes a long way in generating leads. Social media has been especially notable in this regard.