Maddy Martin is the Head of Growth and Education at Smith.ai – a virtual receptionist company focused on helping small businesses excel and outperform. Under her marketing lead, she has taken the company to 7-figures in sales.
In this episode, she shares how to create an engaging brand experience that actually drives growth.
Some topics we discussed include:
- What is a brand experience
- Why is brand experience important for customers
- What are the elements that create a successful brand experience
- Steps to creating an awesome brand experience
- Most brands personalize their experiences. How to take it a step further.
- How to strengthen the relationships between user experience and brand voice and tone
- There’s a difference between creating emotional content and creating emotion-evoking content. Which should you invest in
- Typical brand experience obstacles and how to overcome them
- Two often overlooked ingredients to customer support and customer experience
- and much much more …
Listen to the episode
Related links and resources
- Check out Smith.ai
- Learn from Chris Goward – 11 Steps to Improve User Experience for Customers and Drive Growth
- Listen to my interview with Sreelesh Pillai- 8+ Ways to Meet Customer Expectations And Exceed Them to Drive Predictable Growth
- Discover more with Cory McKane – How Understanding Your Customer Wants and Needs Easily Drives Growth
- Learn more with Alex Price – 5+ Simple Ways to Improve User Experience For Websites That Boosts Growth
- Get even more inspiration with Jonathon Hensley – How to Craft a Powerful Customer Engagement Strategy for Online Brands
Connect with Maddy
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