Brands, believe it or not, may suffer from stage fright. Sometimes they know what they want to say, but when they have their customer’s attention, the words just don’t come out.
Coming up with the right brand messaging is a lot more difficult than just “do it.” It is, nonetheless, essential to the survival of any firm on the market. Every firm must consider what it will convey to its target audience since this will form people’s opinions of the organization, impart values, motivate, and develop a desire to buy.
Your brand messaging is about more than simply your products and services. It’s actually one of the most successful techniques to develop an audience and a customer base.
After all, customers want better ties with brands, and this is dependent on what they communicate and how they communicate.
Read on and listen to the podcast to discover how you can powerfully use the right messaging in convert with paid advertising to triple your revenue.
I
About Guy
Guy Rozman is an online advertising professional and for over 10 years, I have been working with some of Israel’s fastest-growing startups like Fiverr, Yotpo, and Outbrain leading them to do just one thing–grow their revenues with high-impact digital advertising campaigns.
He has recently founded Mediaflowzz, which is a boutique online advertising agency that lives and breathes performance marketing. He and his team get excited about nerdy, cutting-edge digital advertising tech.
In this episode, he shares his experiences to show us how we can triple our revenues via powerful highly targeted paid advertising campaigns and brand messaging.
Some topics we discussed include:
- Why you can’t measure PPC campaigns in a vacuum
- the two variables B2B companies need to look at to determine whether a prospect could be a good client
- How to get data for brand messaging faster without wasting resources to inform future campaigns
- Why brand messaging is so important for your PPC campaign
- The real way to measure the impact of your PPC campaign (most companies don’t have a clue)
- How best to determine your value proposition for your ad campaigns
- How to best stand out in saturated marketplaces with the right brand messaging
- How to harness the power of brand messaging via PPC campaigns for ABM
- The platform that offers the best targeting capabilities for the B2B space.
- Examples of companies that we can learn from
- and much much more …
Listen to the episode
Related links and resources
- Check out Mediaflowzz
- Check Guy’s personal site
- Learn more with Elias Zepeda – How to Build an Amazing Webinar Funnel From Scratch That Drives Revenue Growth
- Learn from Michael Laps – Data-Driven Decision Making Examples: How to Leverage Customer Insights to Drive Growth
- Check out the article – 20+ Powerful Marketing Strategies You Should Copy to Grow Your Company Fast
- Check ou the article – What is Brand Value and How to Use it Drive Growth
- Check out the article – 30 timeless lessons on creating killer content from one of the greatest business minds and copywriters: David Ogilvy
- Listen to my interview with Dylan Ogline – 5 Examples of Niche Marketing to Inspire Predictable Profits
- Listen to my interview with Pamela Wagner – How to Advertise Your Business Easily at Scale to Drive Business Growth
- Learn from Naira Perez – Building Community Online: How to Use a Powerful Data-Driven Approach to Drive Growth
Connect with Guy
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