Trust is a very important part of our lives and therefore learning how to be trustworthy is an art and science well investing in if you want to succeed in business.
Because the success or failure of every relationship or interaction depends on your ability to build trust, be trusted, and know who to trust.
It’s hard to live without it, but it can be difficult to build trust with others. We often hear that you need to earn someone’s trust before they will do business with you or share sensitive information with you.
If you want to be trustworthy and build a culture of innovation, there are three things you need to know.
First, trust is the basis for all human relationships.
Second, trust is dynamic it can change over time and circumstance.
And finally, if your organization wants to innovate and grow beyond expectations then you need every single person on board with trusting their colleagues.
But how do you get them there? How can they learn how to trust each other when the only thing many companies teach them today is distrust?
Also most people think of trust as something that other people have and not themselves, so how can we get more? How can we get enough for ourselves?
Dr. Yoram Solomon has spent a lot of time researching how to be trustworthy and how that forms the basis for a culture of innovation. Read on and listen to the podcast to discover powerful habits that can bring exponential growth.
Dr. Yoram Solomon is a trust and innovation expert.
He has published 16 books, 22 patents, and was one of the creators of Wi-Fi and USB 3.0 technologies, for which he was dubbed “TI’s Great Innovator.”
He has founded several startups and sold a startup company in Silicon Valley. He has held various positions from General Manager of a $100m business unit in a Fortune 200 company to a Vice President of Corporate Strategy and Innovation, and to CEO.
Dr. Solomon is an adjunct professor of entrepreneurship and innovation at Southern Methodist University, and formerly at the University of Texas at Dallas.
In this episode, he shares his experiences and research to show us how to be trustworthy and build a culture of innovation via strong relationships.
Some topics we discussed include:
- Why is trust important?
- Is trust a two-way street
- What’s so special about how you look at trust that we haven’t heard about before
- How can you use trust to sell more, or at a higher price
- Where in the organization do you need trust, inside or outside? Which is more important
- How to be trustworthy on a personal level
- How to be trustworthy and build a culture of innovation
- How we can ensure we build trust during most interactions
- You seem to combine trust with forming habits. Why? How are those two related
- and much much more …
Listen to the episode
Related links and resources
- Check out Yoram’s site
- Get a copy of The Book of Trust: Build Trust, Be Trusted, and Know Who to Trust
- Get you hands on one or more of the Can I Trust You Series
- Learn more with Shep Hyken – How to Build Customer Trust And Loyalty to Drive Business Growth
- Learn from Fred Copestake – 5+ Ways to Building Trust With Clients That Drive Predictable Growth
- Learn from Jarod Spiewak – How to Craft a Trust-Based Data Driven Marketing Strategy That Drives Growth
- Learn from Ari Galper – 5 Powerful Trust Based Selling Principles That Drive Business Growth
- Check out the article – 20+ Powerful Marketing Strategies You Should Copy to Grow Your Company Fast
- Check out the article – Social Media Marketing Trust and The Reputation Factor
- Listen to my interview with Todd Caponi – How To Build Trust With Customers: 9 Rules To Abide By
- Listen to my interview with Amy McClain- B2B Sales Enablement: How to Develop a Game Plan to Drive High Growth
- Get even more inspiration with Sam Shepler – 9+ Proven Ways to Create a Successful Customer-Driven Marketing Strategy
Connect with Yoram
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