A messaging strategy that reinforces customer experience is at the heart of all great marketing. Most industries exist in a very competitive space with companies trying to speak to customers directly and one up the competition. The best way to do this is to be authentic and have a clear understanding of what your customer base is looking for.
Whether brands build a meaningful, long-lasting relationship with customers, or experience a negative interaction, it all comes down to the customer experience and their brand messaging strategy.
Today’s businesses are in a very competitive world and they need to work harder than ever to stand out and attract the right people to their businesses. Learning how to build and perfect their messaging strategy is at the core of this.
In this episode and post, we will look at exactly how businesses can go about doing this.
Fikry Fatullah is the founder and CEO of Kiirim email, an Indonesian company that provides affordable email infrastructure for businesses worldwide. Fikry started as an affiliate marketer but ran into problems with email deliverability, given his location. This pain point led to the creation of Kirim email, which he has since been able to scale to well over 28,000 customers worldwide.
In this episode, Fikry shares how Kirim email created a messaging strategy that drives growth (over 28000 customers) and lessons we can apply to our businesses.
Some topics we discussed include:
- Why do businesses often fail to ask the right questions
- How Fikry found traction with the right messaging strategy
- Why does Fikry believe we should sell from day one as opposed to giving and sharing content
- What makes for great messaging
- How to stand out in a competitive world with your messaging
- What does interviewing customers look like
- How interviews help inform a messaging strategy
- Lesson learned from Ryan Reynolds in creating a messaging strategy
- How company culture influences customers
- How Kirim email addresses culture
- and much much more …
Listen to the episode
Related links and resources
- Check out Kirim email
- Learn from Wayne Mullins – Evangelism Marketing: What is it And How to Use it to Drive Growth
- Learn from Sagar Sethi – What is Thought Leadership Marketing? A Guide to Guaranteed Growth Fast
- Learn from Shep Hyken – How to Build Customer Trust And Loyalty to Drive Business Growth
- Learn from Michael Laps – Data-Driven Decision Making Examples: How to Leverage Customer Insights to Drive Growth
- Learn more from Michael Brenner – The Importance of Building Customer Relationships: 11 Ways to Build Them
- Check out the article – How to revive your content marketing with cartoons
- Check out the article – 100+ Powerful B2B Content Marketing Statistics You Need to Know
- Check out the article – Content Marketing Planning: How to Craft a Proven Yet Winning Content Strategy
- Check out the article – How to Build Your Business With Content Marketing: A BS-free Guide to Content Marketing Strategies for Startups
- Check out the article – What is Brand Value and How to Use it Drive Growth
- Learn from Sam Shepler – 9+ Proven Ways to Create a Successful Customer Driven Marketing Strategy
- learn from Emilia Chagas – How to Drive Growth With a Content Marketing Strategy
- Listen to my interview with Liam Carnahan – Content Marketing for Startups: How to Drive Growth With The Right Strategy
- Listen to my interview with Prarthana Sibal – Storytelling in Content Marketing: How to Drive Growth Fast
Connect with Fikry
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Fikry is a walking library