Let’s face it: when preparing for a presentation speech – there’s no shortage of advice available.
There are several books, blog articles, and YouTube videos available that will teach you how to tell captivating tales, create eye contact, use hand gestures, and more.
This is great because when we communicate more effectively, everyone benefits. After all you have probably sat through at least a meeting or lecture that completely bored you to death because nothing in the presentation resonated with you.
Even with so much information accessible, I still see one major communication error done every day. It is as simple as this: most individuals communicate incorrectly.
What do I mean?
Too many of us write our scripts, create our decks, or assemble our talking points before considering our audience and what they require or anticipate from our communication. This has major ramifications. When your audience doesn’t feel like your words are relevant to them, when they don’t comprehend what you’re trying to communicate, or, worse still, when they don’t care about your ideas, your beautifully planned presentations, agenda, or jokes fall flat.
And if you are trying to sell or raise funding that could mean a whole lot of wasted effort, time, and money. Listen to the podcast to discover how you avoid this issue and drive growth instead.
J. T. Compeau is the CEO of The Content Interpreter. J.T. works with thought leaders, C-suite members, and entrepreneurs as a speechwriter and presentation consultant across industries, skill sets, and stories. He works with clients to extract their greatness and infuse it into their content.
J.T.’s background in advertising and marketing has provided him with experience s which has now led him to help business owners be able to create both a personal brand as well as brand their companies using a narrative.
In this episode, he shares how we can craft a magnetic presentation speech to win over our audience.
Some topics we discussed include:
- The self-limiting beliefs speakers often possess
- Why scaling a business is not a good enough “why” to share with others or in a presentation speech
- How to best capture snapshots of your experiences to inject in your presentation speech
- How to define a good presentation speech versus an ok one
- Audience before content
- The four parts of a good speech
- Why structuring your speech so important
- What to do to ensure your goals line up with the audience’s goals
- How to work with event organizers to ensure the success of your speech
- How to best deliver a speech in differing circumstances online, offline, small groups, packed stadiums, etc
- How to be conscious of our nervous habits and yet command the audience.
- and much much more …
Listen to the episode
Related links and resources
- Check out the Content Interpreter
- Learn more with Paul Rutter – How Customer Service And Loyalty Lessons From Cruise Lines Can Drive Growth
- Learn from Lucas Mattiello – How to be Confident in Speaking: 10 Tips for Success
- Check out the article – 20+ Powerful Marketing Strategies You Should Copy to Grow Your Company Fast
- Check ou the article – What is Brand Value and How to Use it Drive Growth
- Check out the article – How to Create a Powerful Diversity Marketing Strategy That Drives Growth With Examples
- Listen to my interview with Josh Elledge – How to Become a Keynote Speaker That Drives Growth
- Listen to my interview with Sophie Wadsworth – How to Find And Embrace Your Leadership Voice to Spur Growth
- Learn from Ashley McManus – Thought Leadership Strategy: A Step by Step Guide With Examples For Growth
Connect with J.T.
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