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How to craft a magnetic presentation speech and win over your audience

Let’s face it: when preparing for a presentation speech – there’s no shortage of advice available.

There are several books, blog articles, and YouTube videos available that will teach you how to tell captivating tales, create eye contact, use hand gestures, and more.

This is great because when we communicate more effectively, everyone benefits. After all you have probably sat through at least a meeting or lecture that completely bored you to death because nothing in the presentation resonated with you.

Even with so much information accessible, I still see one major communication error done every day. It is as simple as this: most individuals communicate incorrectly.

What do I mean?

Too many of us write our scripts, create our decks, or assemble our talking points before considering our audience and what they require or anticipate from our communication. This has major ramifications. When your audience doesn’t feel like your words are relevant to them, when they don’t comprehend what you’re trying to communicate, or, worse still, when they don’t care about your ideas, your beautifully planned presentations, agenda, or jokes fall flat.

And if you are trying to sell or raise funding that could mean a whole lot of wasted effort, time, and money. Listen to the podcast to discover how you avoid this issue and drive growth instead.

About J.T

J. T. Compeau is the CEO of The Content Interpreter. J.T. works with thought leaders, C-suite members, and entrepreneurs as a speechwriter and presentation consultant across industries, skill sets, and stories. He works with clients to extract their greatness and infuse it into their content.

J.T.’s background in advertising and marketing has provided him with experience s which has now led him to help business owners be able to create both a personal brand as well as brand their companies using a narrative.

In this episode, he shares how we can craft a magnetic presentation speech to win over our audience.

Some topics we discussed include:

  • The self-limiting beliefs speakers often possess
  • Why scaling a business is not a good enough “why” to share with others or in a presentation speech
  • How to best capture snapshots of your experiences to inject in your presentation speech
  • How to define a good presentation speech versus an ok one
  • Audience before content
  • The four parts of a good speech
  • Why structuring your speech so important
  • What to do to ensure your goals line up with the audience’s goals
  • How to work with event organizers to ensure the success of your speech
  • How to best deliver a speech in differing circumstances online, offline, small groups, packed stadiums, etc
  • How to be conscious of our nervous habits and yet command the audience.
  • and much much more …

Listen to the episode

Connect with J.T.

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Thanks for tuning into this week’s episode of the Predictable B2B Podcast! If the information in our interviews has helped you in your business journey, please head over to Apple Podcasts, subscribe to the show, and leave us an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help reach even more amazing founders and executives just like you!

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