Do you know how to scale a service business? It is hard, but it doesn’t have to be.
We all know that scaling a service business is difficult and takes time. It’s also expensive and risky because you can never predict what will happen once your company starts growing at an exponential rate.
Taia has been able to grow its customer base by 600% in just 3 years thanks to its localization strategy. They’ve been able to do this by setting the right culture from day one, using a localization strategy, standing out amongst competitors who are selling commodity products, motivating people with effective tools like gamification and social recognition as well as leveraging machine translation technology so they could scale faster than ever before!
Marko Hozjan shares lessons and insights from his journey in scaling Taia, a translation platform that delivers quality translations made by A.I. technology and experienced translators.
Marko Hozjan is the CEO and Co-founder of translation startup Taia.
A serial entrepreneur with eight company launches under his belt, Marko has a background that spans everything from economics and leadership, to language teaching and…sailing. In his view, translation offers the opportunity to build a company on tech and scale a business.
In this episode, he shares how to scale a service business that moves from local to global reach.
Some topics we discussed include:
- How Taia was born
- How to scale a service business by setting the right culture
- How to scale a service business by using a localization strategy
- How to stand out amongst your competitors in a highly commoditized market
- How Marko and his team have driven predictable growth at Taia
- How Marko has been able to persuade people that machine translation is not as bad as is commonly believed
- Use cases for machine translation in the B2B Space
- Key growth factors for Taia given their numerous use cases and customer personas
- The role of motivation 3.0 in growing Taia
- and much much more …
Listen to the episode
Related links and resources
- Check out Taia
- Learn from Andrew Deutsch – How to Conduct Customer Research That Drives Growth via New Insights
- Learn from Vivek Nanda – How to Craft Powerful Audience Engagement Strategies That Drives Growth
- Learn from Kyle Duford – How to Develop Powerful Brand Strategy Frameworks That Rapidly Drives Growth
- Learn from Jon Ferrara – How to Easily Build Your Company Brand and Scale a Business Without Spending a Dime
- Learn from Kris Grant – How to Create a Powerful Stakeholder Engagement Plan That Drives Growth
- Listen to my interview with Sam Shepler – 9 Proven Ways to Create a Successful Customer-Driven Marketing Strategy
- Listen to my interview with Ramesh Dontha – How to Use An Agile Mindset to Scale Your Startup Growth
- Listen to my interview with Cory McKane – How Understanding Your Customer Wants and Needs Easily Drives Growth
Connect with Marko
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