In this episode, Steve de Mamiel, author of the Mongrel method, shares how sales professionals can use project management principles to scale a business.
Some topics we discussed include:
- Why some companies still use a traditional sales methodology
- Steve’s thoughts on unifying sales and marketing
- How does this idea of alignment with project management fit in with an Account-Based Marketing approach
- Should marketing be responsible for revenue in light of Steve’s approach to sales
- How can B2B sales benefit from project management concepts
- Does this only suit complex or consultative sales processes
- What ideas do sales need to adopt from project management and why
- How does a project management approach to sales affect your branding strategies
- What are the relevant traits of a good project manager that a sales manager should possess
- How to bring about buy-in to a new sales approach within the organization
- and much more
Related links and resources
- Check out the Mongrel Method
- Learn from David Ledgerwood – Sales Operations: What it is And How to Implement it to Drive Growth
- Learn from Nathan Bliss – What is Inbound Sales And How to Leverage it The Way Prospects Buy
- Learn from Robert Elliott – Sales Process Mapping: What is it And How to Use it to Drive Growth
- Learn from Tom Williams – What is B2B Sales and How to Create a Successful Sales Process
- Listen to my interview with Simone Vincenzi – How to Build a Personal Selling Process That Boosts Sales: 7 Steps
- Listen to my interview with Mark Welch – How to Craft an Action Plan to Improve Sales Performance
- Get even more inspiration with Jan Cavelle – How to Use Sales Relationship Building to Sell Faster and Drive Growth
Connect with Steve
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