How to Write a Book Proposal That Engages People And Drives Growth

As the trend towards online business and online-only publications continues to grow, the demand for writing and selling books is increasing. Writing a book proposal is a necessary part of writing a book, but it’s just as important that you know how to write a book proposal that will engage people and drive growth for your business.

If you want to write a book and generate revenue from it, then you need to write a book proposal. This is a document that helps you explain why your story matters. By explaining your story, you’ll help your book advance in the publishing process.

Put another way a book proposal is a business plan for a book. In order to write your book, you need to figure out if it’s worth your time and if you can find publishers who will pay you to write it. Most authors don’t know how to write a book proposal. The right proposal can help you get publishers interested in your book. It’s important that your proposal isn’t just great, it’s unique.

In this episode and post, we’ll look at how you can create an engaging book proposal, including some tips and examples for inspiration that will get you the results you are looking for.

About Mike

Mike Ulmer has written 14 books, and thousands of newspaper articles, and conducted more than 10,000 interviews. He lives in Hamilton, Ontario, Canada.

He worked as the in-house storyteller for the Toronto Maple Leafs, Raptors, and TFC as the senior writer at Maple Leaf Sports and Entertainment.

Mike has also written for The Toronto Star, National Post, Southam News Bureau as well as news organizations across Canada.

He is the author of the best-selling alphabet in Canadian publishing history, M is for Maple. Mike’s featured book is entitled, Show and Tell Writing: A great, short business book about how to write a great, short business book. 

In this episode, he shares how we can create books that actually engage people and drives growth.

Some topics we discussed include:

• Why do some business leaders say they can’t write
• Why your story matters
• How to come up with a book proposal
• The challenge of coming up with a book proposition that shares your story in a relatable way
• The catapult difference and the 3 pillars
• How to determine traction for a book proposal
• How to impart advice and actionable tips in a manner that is easy to digest and implement
• and much much more …

Listen to the episode

Related links and resources

Connect with Mike

• LinkedIn

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